NOORAEMILIA

SAARELAINEN

Black-and-white portrait of the designer on a yellow background, facing forward, wearing a dark blazer.
contact.nooraemilia@gmail.com
Lisbon, Portugal
Let's talk!

UX/UI Product Designer & Researcher blending curiosity, empathy, and research into accessible experiences that make the complex feel like a no-brainer.

About me
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I'm a UX/UI Product Designer and Researcher who helps mission-driven teams create accessible, user-focused digital experiences, particularly in complex and sensitive contexts where clear design decisions can make a real difference.

My work is grounded in research, empathy, and clarity, with accessibility as a core design principle rather than an afterthought.

Portrait of the designer in a purple sweater with a dog, surrounded by illustrated hobby icons.
I can help you with…

I design with real-world users in mind, including neurodivergent users, people with disabilities, and international audiences.

Key focus:

  • Accessibility-focused UX reviews
  • Designing for neurodiversity and cognitive load
  • Language clarity and content simplification
  • Inclusive patterns for forms, navigation, and layouts
  • Accessibility recommendations aligned with WCAG and EAA principles

I bring clarity to decisions through research and structured thinking.

Key focus:

  • User interviews and usability testing
  • Persona and journey mapping
  • Research synthesis and insights
  • Aligning user needs with business goals
  • Translating research into actionable design decisions

I design and improve digital products so users can actually find what they need without frustration.

Key focus:

  • Website structure and information architecture
  • Navigation and user flow improvements
  • Content hierarchy and UX writing
  • Accessibility and usability audits
  • Redesigning existing websites that feel cluttered or confusing

I help shape digital products that feel intuitive, focused, and easy to use.

Key focus:

  • User flows and task-based journeys
  • Wireframes and interactive prototypes, from low to high fidelity
  • Feature prioritization and scope definition
  • Usability reviews and iterative design
  • Turning complex requirements into simple interactions
Education & work journey

Work experience

  1. 03/2018 – 07/2019
    Marketing Communications Associate
    Budapest Metropolitan University
  2. 09/2019 – 10/2021
    Content Creator
    Katrium Oü
  3. 04/2024 – 11/2025
    Teaching Assistant
    United Lisbon International School
  4. 11/2025 – Present
    Freelance UX/UI Designer
     
  5. Apr 2026 – Present
    Cowork & Community Manager
    tribe IRL

Education

  1. 09/2016 – 06/2020
    BA International Relations & Diplomacy
    Budapest Metropolitan University
  2. 09/2021 – 09/2023
    MSc Digital Communication Leadership & ICT4D
    Wageningen University & Research, University of Salzburg, Universidade Federal da Bahia
  3. 09/2024 – 04/2025
    UX/UI Design
    Ironhack
  4. 03/2025 – Present
    UX/UI Design Mentorship Program
    Ladies That UX Lisbon
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