UX/UI & Content Strategy · Himalayan Bone Broth · 2024
A user-centered design blueprint for Himalayan Bone Broth's e-commerce platform — introducing a traditionally inspired product to health-conscious, skeptical shoppers through honest information, clear navigation, and an experience that reflects the brand's values of purity and reliability.
The challenge
Many health-conscious consumers are skeptical: confusing marketing, vague claims, and unclear sourcing leave them unsure what they're actually putting into their bodies. The task was to design a site that felt honest, clear, and trustworthy from the first glance — because when trust is the product, small UX choices matter a lot.
Who we designed for
We interviewed people with healthy lifestyles and wellness-oriented values from different backgrounds and geographies — all sharing a demand for transparency around ingredients, sourcing, and health claims. From them we built the persona Ricardo and mapped his journey from discovering the product to making a confident purchase.
How can we design a site that feels honest, clear, and trustworthy — from the very first glance?The project's guiding question
Solution
Testing
