Marketing & Comms · Budapest Metropolitan University · 2018–2020
A part-time marketing and communications role supporting Budapest Metropolitan University's international brand — spanning PPC campaigns, social media, email marketing, and content creation, all grounded in a strong understanding of the target audience.
The role
Across a 16-month engagement I independently ran PPC campaigns, social media, email marketing, and content creation for the university's international audience — turning a strong read of the target market into consistent, on-brand communication.
Approach
New channels and briefs were treated as experiments: quick to learn, quick to ship, and measured against how well they reached prospective international students. Nothing was off-limits if it moved the numbers.
Deliverables
Noora independently managed PPC campaigns, social media, email marketing, and content creation while maintaining a strong understanding of the target market. She is quick to learn and never shies away from a challenge.
